Great information here from Entrepreneur.
More and more businesses are using online videos to connect with their customers. Videos are something that customers love and they also provide the means for fast communication.
TIP! Video marketing is a great way to stay in touch with your audience. Request that clients ask you questions then respond in video form.
TIP! As you create content for video marketing purposes, try not to obsess about production values. High production values do not mean getting good returns back on your investment.
TIP! Place a screen capture of your company’s website in your videos. This will give people watching the video an idea of what your website looks like.
TIP! Remember that your video content is just the beginning half of your work. Promotion is just as important
TIP! Don’t take your eye off the ball when you’re shooting your video. It’s simple to get lost when talking sometimes.
Make your corporate videos fun, engaging & interactive.
There is a time a place for the professional formal video production. However as viewers of video and live streams rocket, the kind of video needs to appeal to the average content consumer. We are being bombarded with video from every angle and to find the cutting edge is crucial to success. Its doesn't have to be high pressure advertising, but rather focusing on the product and telling a story in an entertaining or interesting way, with without the annoying sales pitch. Finding a way to engage your viewer will remind your viewer that your company is run by people like them, who share similar beliefs and values.
- Live streaming grows your audience. The internet is an immeasurably large place. A live streaming event gives access to consumers who wouldn’t have otherwise participated in the announcement, forum, question & answer session, or whatever event your business chooses to host.
- Live streaming reduces costs. Some companies use live streaming as part of their training programs to train new employees. Everyone receives the same training and product information at the same time, thereby saving the company’s money. Also, when hosting a live event, consider the cost of travel, lodging, and security. Opting to live stream an event and downgrade the live event itself can save a lot of money.
- Reduced costs mean increased revenues. The time and money saved allows you to spend more time and resources growing your brand and promoting your products.
- Audience interaction. Face to face time with consumers allows businesses to humanize themselves and connect with their audience. You can more effectively tell your brand’s story. For businesses that engage in live streaming events with question and answer sessions, this allows the viewer from home to participate.